Why social media doesn’t sell wine

by  |  26-04-2016

Imagine walking in to a bar to meet up with your friends for a drink and a chat. Say there are four of you at the table and one person in the group is talking excitedly about something new that he or she has discovered while everyone else listens in. We probably all know this situation well but let’s put a twist on it. Say that you’re all talking about something at the table at the same time. Now imagine that the whole bar is doing this while at the same time, everyone is in theory listening. Now, multiply that times a million and take out all physical contact from the equation and you’ll approximate the conversations held on social media these days. I bring up this point and how it applies to wine due to a short article sometime back about the “top influencers” in wine on social media. […]
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