It would have been hard to avoid the news of Cameron Diaz and Katherine Power launching their white and rosé “Avaline” wine last week. In what was an amazing-to-behold marketing campaign, their PR firm, KLG managed to get placement in every lifestyle, food, and drink outlet I can think of. Additionally, they managed to piss off and in turn, get massive coverage by the wine world at large and without staying the n-word (“natural”) a single time. It seems most took issue with the “clean” identity they’re promoting because yes, […]
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