Natural, assholes, & how to get attention in wine writing

by  |  03-04-2017

It’s preferable to sit in the sidelines of wine and social media to let the bits retweet as they may. But what happens when you do actually need to stand out and “use” the internetz to your advantage? Well, about the only way these days is to stir up the hornet’s nest a bit and in the wine world there are a few topics that do this exceedingly well. We saw this the week before last with an author who just released a book and wrote an op-ed on the New York Times to coincide with it. This is pretty commonplace these days wherein an author (I assume with their agent’s urging and connections) will take some chunk of the book and whittle it down to a spicy, lively column that teases you into buying the book. Think of the op-ed as essentially the movie trailer for books. In this […]
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