Wine buying in a vacuum: Winebuyers.com

by  |  28-05-2018

“Disruptive” is a term that raises my hackles. This is due to it either used when referring to something like Uber who are outright breaking the law or then someone who is claiming to do something new that isn’t possible. Winebuyers.com appears to be the later. I wasn’t even aware of this website until I read this interview where I could see that the big focus was on the age-old premise of “cutting out the middle man”. All well and good and as shown in the case of Amazon.com and book stores, it can indeed be “disruptive”. There are however several ideas that don’t fly in this concept. For starters, I’ve seen many websites attempt this exact same premise of charging wineries for a listing to then sell directly to the consumer. In fact there were a great many of these that started up in Spain in the Post Crisis […]
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