“Influencer” is a word many of us will have heard of at this point even if not in marketing circles where it’s the current brass ring in terms of social media advertising campaigns. In brief, the influencer is someone on social media (usually Instagram these days) whose mere mention of a specific body cream, vitamin supplement, or possibly even laxative can make sales soar. Likewise, their denouncing a product can theoretically tank it, thus why they’ve been deemed, “influencers”. In its most blatant form, the influencer will simply pose with […]
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