The recent purchase of Bodeboca by Decántalo is an interesting example of wine’s fortunes at the moment. While founded independently, both of these online wine stores saw external investment in the form of drinks juggernaut, Pernod Ricard buying Bodeboca for 10€ million back in 2019. Similarly, Decántalo was bought, but left to run indepdendant by, le Petit Ballon in February, 2022. This would prove to be a rather exceptional moment as Decántalo would see its sales boom with the lockdowns starting just one month later and home drinking, surging. This […]
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