Most people probably shrug off a wine that costs $25 on a restaurant wine list but that they’ve seen for $10 in a store as just a cost of dining out. What you might not know is that the restaurant didn’t even pay $10 for that wine and it was more like $8 or less thus making their markup the rather typical 300%. It’s even worse for wine bars where 400% can be the normal increase. The ironic part in all of this is that these ratios are maintained no […]
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