67 Pall Mall and the price of wine

by  |  16-04-2015

Most people probably shrug off a wine that costs $25 on a restaurant wine list but that they’ve seen for $10 in a store as just a cost of dining out. What you might not know is that the restaurant didn’t even pay $10 for that wine and it was more like $8 or less thus making their markup the rather typical 300%. It’s even worse for wine bars where 400% can be the normal increase. The ironic part in all of this is that these ratios are maintained no matter how expensive the wine is. So say you’re of the means to enjoy a 1989 Haut Brion for around $1,000 whenever you might find such wines casually in a shop. In a restaurant this could easily top $3,000 or $4,000. It happens that those with the means to afford such wines didn’t get to that point by being stupid […]
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