What wineries can learn from Espelt’s new website

by  |  19-01-2015

I’ve known the wines of Celler Espelt for a very long time and have talked with director, Anna Espelt on various occasions to the point where I hold a great deal of respect for her and consider her a friend. I mention this because I normally wouldn’t write about something so basic as a website re-launch but I’ve been following Espelt’s digital path for such a long time that their recent re-launch is worthy of note. Since the birth of websites 20 odd years ago, what most wineries seemed to end up with was something created with Flash. Many people in the early late 1990’s through the early aughts were big fans of the Flash website because they gave a lot of design flexibility that wasn’t available in earlier versions of our ever-evolving web universe. But what they offered in well, “flashiness” they completely lost in terms of flexibility. Most […]
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