Over the last 18 months there’s been a heavy degree of postmortem of the wine industry by… everyone in the wine industry. By way articles and general discourse at wine fairs, you’d think that people were only drinking wine because it’s an obligation in a religious service. But no, people are still indeed drinking plenty of wine, but that 8% drop in sales over the last two years has everyone spooked. Why? Because too many people and too many megacorporations just thought that wine would continue to grow, like, forever. […]
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