If you haven’t seen it, there’s a very good read by Jancis Robinson about how the marketing shift for European Union wine funds is towards promotion in the Asian markets. Of special note in regards to Spain is the following quote: The country that had the most money to spend last year, €353 million euros, was Spain, although the EU censured Spain for giving far too high a proportion of funds, 88%, to six big companies that already had a presence on distant export markets. The whole point of this […]
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