It’s impossible for the little cellar in Spain

by  |  12-01-2015

If you haven’t seen it, there’s a very good read by Jancis Robinson about how the marketing shift for European Union wine funds is towards promotion in the Asian markets. Of special note in regards to Spain is the following quote: The country that had the most money to spend last year, €353 million euros, was Spain, although the EU censured Spain for giving far too high a proportion of funds, 88%, to six big companies that already had a presence on distant export markets. The whole point of this initiative is to make life easier for small and medium-sized companies. For an American winery and probably even an American reader, this amount of money, doled out by the government to promote private initiatives seems ludicrous as private wineries promote themselves with their own private money. Or at most, they band together to promote say Paso Robles or Finger Lakes […]
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