A few days ago, word came down that there is a new, ultra-premium-priced wine from Spain, the Bodega Otazu – Vitral 2013. Undeterred by the idea of a mere 1,000€ for Pingus or l’Ermita, they’ve plunged ahead with a price of 2,000€ a bottle for this wine. It’s a price that makes me feel as if ‘vitriol’ to be a better name as such a price per bottle, in addition being ludicrous and unwarranted just continues to paint wine as this exclusive thing as opposed to a delicious alcoholic drink. […]

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