New wine mag on the block: Root & Vine

by  |  11-10-2018

The current mantra for entrepreneurship in the United States is that of “success through failure”. It’s become a nearly religious belief among the web industry ilk as people have many, many failures until they have a success; usually burning through untold millions of other people’s money in the process. If only winemaking were so forgiving. If you’re lucking enough to start up a winery, having year after year of skunk vintages isn’t going to see people suddenly heralding the fact that you finally made a good one. You’ll most likely be known as “That person with all the shitty wine and like… the one good one. Don’t buy those wines.” The fact that you need to have a track record proving that your head isn’t up your ass in wine is usually the only reason why people will take a risk on buying it, not the other way around. Wine […]
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