Back to the original wine cup

by  |  26-01-2015

Mega wine giant Torres is going back to their beginnings with a new campaign, “A la conquista del clásico” which focuses on two things. The first is their Sangre de Toro 5€ blended wine which is essentially what put them on the map some 60 years ago and allowed them to build the “wine-pire” that they have now. The second part is that with select bottles of this 60th anniversary release, they’re including a glass cup for drinking which is to say, “Enough with the schmancy wine glass bullshit, drink it from a cup”. This is how people used to ask for wine by saying, “Gimme a cup of wine” as opposed to the “I’d like a glass of wine” that we all know today. There’s also an amusing video to go along with it which portrays new meeting old and old not being impressed by new. This is also […]
For full access, please purchase a Subscription.