The UNWTO’s first Wine Tourism Conference & Georgia

by  |  17-09-2016

After finishing up the bulk of research for a new Georgian wine book, from September 7-9th I attended the first annual Wine Tourism Conference, organized by the United Nations World Tourism Organization. Georgia was chosen for the setting because as Secretary General, Taleb Rifai stated on the first evening, “Georgia is the birthplace of wine.” There were 42 countries represented at the conference and despite being billed as fully taking place in Georgia’s main wine region, Kakheti, the conference ultimately took place there as well as in Kartli which is much closer to the capital, Tbilisi. Starting with the opening remarks at the inaugural dinner, it quickly showed the unenviable difficultly Georgia faces in communicating its wines to the general public. While various speakers made repeated mention of the “8,000 vintages” of history that archaeological evidence has verified, at the table attendees were served mass-produced wines by a large “wine […]
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