18-12-2018

DO Tarragona also gets an update

About 3-4 years ago public money was made available for the various DOs in Catalunya to “app themselves”. Due to this, various apps popped up and various levels of maintenance ensued as once the projects were “completed”, keeping the data up to date on them was less of a priority. That was an additional issue on top of the primary one in that who really wants a single app for a single DO in a single region of Spain? It just goes to show how sexy app-ness was at one point.

While I sound skeptical of the effort, I do applaud the initiative overall as getting wine more immediately accessible online is always a worthwhile cause. My big quandary in this was: if you’re spending all this money to develop an app, why on earth are you leaving the website and general branding of the DO in a less than particularly good state?

It appears that cooler heads have prevailed and there’s been some re-working of what were rather crusty DO websites. One of the most recent ones was DO Costers del Segre which badly needed to leave behind their “Canadian Maple Syrup logo from 1991” design and the new look I find to be sharp with ready appeal.

Now, DO Tarragona can be added to the list. As you can see above, they too had a well… “dated” look with this amphora strapped across the rather basic text for the DO. It wasn’t terrible, but it sure wasn’t amazing. The new logo and overall image takes this in a newer and much better direction.

They’ve kept the amphora but worked to integrate it instead of just fighting to stick it in there. There are some waves to symbolize the Mediterranean Sea and then the name, “Tarragona” is given a “Roman-esque” quality to evoke that this has actually been a region making wine since the days of the Romans, 2,000 years ago. In fact, for those who don’t know, Tarragona was the Roman capital of Iberia and as a side note, very much worth a visit if in Catalunya for a stay.

Created by the design firm Dockset as part of a greater competition to redesign the DO’s look, I can’t see how it won’t help to drive their image and general message a bit more. It won’t surprise me if many haven’t even heard of this DO before, but the fact you can now have a quick glance at their logo (and updated website, social media, etc.) and really “get” what their core foundation is, should go a long way in expanding their branding for the future.

WINES

Álvaro Palacios - L’Ermita 2016
Very light red cherry, raspberry, tea leaves, dried fennel, light touch of anise, bay leaf, dried flowers, touch of fig compote, truffle. Exceptionally light and delicate on the palate, very very fine red fruits, integrated tannins, plush with a slightly buttery, velvety aspect, very long finish.
85% Grenache 14% Carignan 1% "Others" · 15% · 1160EUR
97+ 3 Stars

Ancestral Wine Cellar - Khikhvi 2014
First harvest of Khikhvi. Light apricot notes, peach skin, lemon peel. Citric in the mouth, fresh, lively acidity, vibrant. Very holistic, full and deliciously good.
100% Khikhvi · 12% · 30GEL
95 3 Stars

Álvaro Palacios - Les Aubaguetes 2016
Linear plum and dark cherry notes, powdery cocoa, orange peel and blossom, raspberry at the base along with minor vanilla and dark spice touches. Delicate on the palate, light touches of dark fruit, good wealth of tannins yet held in check, medium plus acidity, very long finish. Needs much more time in the bottle.
77% Grenache 21% Carignan 1% Grenache Blanc 1% Macabeu · 14.5% · 455EUR
95+ 3 Stars

Petriaant Marani - Khikhvi 2015
Bruised red apple, touch of lemon peel, limestone minerality, and some white pepper notes at the back of it. High acidity and full in the mouth. Luscious, involving, elegant wine.
100% Khikhvi · 14% · 25GEL
94 3 Stars

Tchotiashvili - Khikhvi 2014
Apricot, yellow peach, orange peel, and a touch of honey. Quite complex aromatically. Orchard fruit much more prevalent in the mouth with young apricot notes. Rich and elegant, touch of astringency in the finish.
100% Khikhvi · 13.1% · 28GEL
93+ 3 Stars

Domaine of the Bee - Cuvée 2015
Ruby with minor garnet rim. Rich red fruits with an underpinning of ripe plum, orange peel, licorice, cocoa. Broad, round tannins with a touch of toast and sweet cocoa in a long finish. Manages to stay very light on the palate despite the higher alcohol.
50% Grenache 50% Carignan · 15% · 25EUR
93 2 Stars

Aquila del Torre - Primaluce 2015
Bruised yellow apple, bit of fig compote, chalky mineral notes, and hazelnut. Light oxidized touches that work to embellish the wine. Rich palate that carries lovely texture with the age of the wine.
100% Sauvignon Blanc · 13.5%
93 2 Stars

Domaine Augustin - Adéodat Blanc 2016
Lemon and white peach, strong kick of salinity, and toasted notes. Very fleshy and full on the palate, peach notes more prominent as well as Meyer lemon, medium plus acidity and a lengthy finish.
100% Grenache Gris · 14.5% · 20EUR
93 2 Stars

AA Badenhorst - Secateurs Red Blend 2012
Forest bramble with ripe red fruit, touches of cherry, ripe red plum, tiny bit of prune, cumin, anise, black licorice, wet cement mineral note, underlying fig jam. Crisp medium plus acidity, medium tannins, medium plus length, medium alcohol, overall medium plus body that’s ripe and lively but super fresh and balanced at the same time. Bit of rugged wildness to it but doesn’t get out of hand. Easy to drink but with just enough underlying complexity so that it stays interesting.
56% Syrah 27% Cinsaut 6% Grenache 4% Cabernet Sauvignon 7% "Others" · 13.5% · 12EUR
93 2 Stars

Domaine Treloar - Motus 2015
Dark ruby, minor rim. Big, mighty bouquet of red cherry and other brambly forest fruit, vanilla, almond blossom, orange peel, and cocoa. Rich and full on the palate with a wealth of tannins still integrating, leading into a crunchy, lingering finish.
80% Mourvèdre 10% Syrah 10% Grenache · 14% · 14EUR
93 2 Stars