Back when we were researching the Priorat book, when it came time to do a profile of Ardèvol, we ran in to a bit of a dead-end as Pep Ardèvol wasn’t all that interested in doing a visit. It was easy to understand as wineries in Priorat are constantly hustled to be in one wine fair or another or pay for advertising somewhere. People think that expensive wines means that everyone with a cellar in the region is rolling in cash when ironically, it’s those selling millions of bottles of […]
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