Showing how important both first impressions are as well as branding, if you ask any American what they think about Kosher wine, no matter their tastes in wine or worship, a sneering face will present itself due to the name, “Manischewitz” immediately coming to mind. This wine based upon the vitis labrusca Concord grape was intentionally vinified to have a great wealth of residual sugar. Its sweet, foxy quality was wanting in terms of quality wine and it was only the observant Jews in US who would drink it out […]

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