Whoops Goes the Social Media Expert

The “Social Media Expert” is a term that I’ve gotten to hate. It appears it rubbed Scoble’s belly the wrong way as well. Whatever the case, these people are around and they advise groups to do things like start a Facebook account, when they don’t really get that they should be starting a Facebook page.
Such was the case with Kiva who actually started up an account instead of using one of their personal (or company) accounts to start a page for people to be fans of. The result is that Kiva has finally become “single”. This viewable status change (you can make these types of changes without anyone seeing it if you know how) was not lost on the folks who saw it, which I’ve included below.
Whoops Goes the Social Media Expert