Years ago, I worked for this behemoth, slightly high-end clothing store in the stock department. Stock, unlike sales a pretty motley group with all different ethnicities and incomes. I found that I got along with most people and it was one of the rare times in my life where I’ve managed to have more than just white friends. One friend was this girl named Shanda and as most people would guess, yes she was black. We would joke around a lot, but one day, I was sleepy, wasn’t watching what I was doing and stepped on her shoe. Immediately I got, “Damn, Hudin, you just went and stepped on my kicks.” “Oh, sorry. I wasn’t watching what I was doing.” “Yeah, well you better be careful or the next time I’m gonna get black on your ass.” I still run with the assumption that she was joking, but to this day, I think that she could have easily have been serious and I wasn’t really about to find out what, “getting black on my ass” meant. It didn’t sound like a plate of jelly beans.
It appears that advertisers have picked up on the fact that most whites take the voice of the black woman to be the most authoritative and powerful. Especially since the Corn Refiners Association has pulled out the following ad to try and tell us that high fructose corn syrup isn’t bad for us:
While it initially seems to make the black woman in the commercial is smarter than the white woman and in theory this is paying a compliment, it is actually quite insulting. They use the black woman to play off the fear of, “Oh no, she’s black and I’m white. If I argue with what she’s saying, I’ll be racist.” Thus, it allows the argument of high fructose corn syrup being not bad for you to stand. Let’s make sure that we understand that they only say it’s not bad for you. They never say that it’s good for you and it must be had, “in moderation”. “Moderation” is a term advertisers use when they want to say, “Yeah, this will probably be what kills you, but we’ve lobbied to be able to sell it, so use it just a little.” Like many people, I’ve mentioned that high fructose corn syrup isn’t good for you and apparently the message is catching on or the Corn Mafia wouldn’t be on the defensive, which in reality is a pretty pathetic defense.
They also happen to have another ad, which plays on the issue of sexism instead of racism to try and back up their claims.
The couple seems all nice and pleasant, but the husband is terrified to contradict his wife because he has no facts and while she really has no facts either (no, the premise that corn syrup is from corn is not a fact, it’s common sense) he defaults to her argument instead. This is much akin to two people finding a container of a toxic chemical and not knowing what’s really in it and hurt each others’ feelings trying to figure it out, they decide that they might as well just drink it. I’m rather terrified that we live in an age where the media is able to dictate and override primal instincts that got us to where we are today.