In London, they just started Eurostar service to the new St. Pancras station. Beyond the fact that you don’t have to wind your way through wacky Waterloo station, you can now make it to Gare du Nord in just two hours as opposed to previous two and a half.
Due to this new, speedier, faster, truly high speed train service, they have launched a rather bold advertising campaign. You can see the most striking example below. Essentially it says, “Attention, London is just around the corner.” It’s clever, funny, and definitely gets attention, but does it purvey the message that they want? I don’t know and I don’t have anyone in Paris (whom I assume they’re targeting this at) to ask at the moment. I would think that you’d want some French guy timidly poking the Queen with a baguette to encourage the French to go to London. This just speaks more like an air raid siren in that, you’d better get ready and put out your most room temperature beer possible, because the Brits? Yeah, they’re a comin’!
Ah, but according to Sky News, this one was targeted at the Belgian market. Still, it doesn’t seem to have the effect that I think in should in that you really want to get people to London and not vice versa. Maybe slapping the Queen with a waffle would present the message that I think they were trying to present.
Hey, I’d love to see the John Cleese Silly Walks one if anyone can find it!