For those who don’t know, Blog Action Day has come and gone this last Monday. It was a novel idea about trying to get everyone in the blogosphere to chat about a single topic; in this case, the environment. I wrote a post for it because I blather endlessly here and figured, hey, why not?
It seemed like it might do… I don’t know, something. Well, in looking at the statistics that they amassed and my own site, it really appears to have done nothing. I think the post on Slashdot summed it up pretty well:
You can almost hear the sound of the vacuum created by bloggers thinking that their words matter when the people with control don’t even know how to read the tubes. Lick a stamp or march- that’s harder to ignore.
They’re right. A great deal of us write just to hear our own voices and blogging is in general something of a reference system as opposed to an action system. And because of the ubiquity of blogs and email, using them for any kind of campaign doesn’t really have the impact that we could hope it would.
But, back to the stats thing for a minute. Did I see anymore traffic on my site because I was one of the 20,603 bloggers posting about the environment that day? No. In fact, my traffic was a bit lower last Monday. Sure, I’m just one of thousands and a minor voice in a vast cosmos of bit and bytes that are running around the planet and I don’t mind being overlooked. What I do mind is that this hasn’t really brought any new faces in to the game. All the big posters that you can see on the Blog Action Day site were already big posters. The Technorati authority ranked blogs are pretty meaningless because to get up high in that list means already being high in that list. In other words, it’s a joke, like getting in to something by having experience doing that something.
Maybe in the future, some juicy tidbit that someone wrote will surface and lead to a change in how we do things. But really, we’re all bloggers and that was bound to happen with or without this event. So, in a nutshell, what has this really done except use up more electricity that’s going to have an more of an impact on the environment?