Seriously, what the Hell Would Jesus Buy?

Over the last weekend, I saw What Would Jesus Buy? at the SF Indie Documentary Festival that I hadn’t realized opened the same night with the screening that I saw.
The film is mostly about Reverend Billy and the Church of Stop Shopping who are a group that are trying to get Americans to reduce or eliminate their rampant consumerism that has swallowed the country as a whole. So, one the one hand, the film covers the church group as they make their way across the US on something of a “revival tour”. At the same time, it gets in to the evils and what we’re doing when we keep spending as blindly as we are.
The film touches on a great many topics, which I feel are individually dealt with better in separate films, such as Wal-Mart: The High Cost of Low Price which goes in to depth about the evil smiley face which is Walmart. So, if you’re looking for any new light to be shown on the different elements of the film, you probably won’t find it, except in following Reverend Billy. That part is a good character student and shows me a lot more about the guy, his wife, Savitri D., and his mission. Personally, I appreciate what they’re doing, but when seeing him in a 10 second sound bite on the local news, I think that he just seems like a wacko and most people, like myself when I first saw him, just see him as an eccentric. This unfortunately loses his message. In one clip of the film, I think Savitri summed up the problem when they were prepping for a “sermon” in that she told him, “More message, less theatrics.” or something to that effect.
The screening was a lot of fun though because Reverend Billy and Savitri were there after the screening to answer questions. Also there were Joan Baez and Larry Harvey, the founder of Burning Man. That kind of a thing is always fun to stumble upon and we had no idea that we were seeing the opening screening and so many would be in attendance. Very much worth the price of admission and supporting the Roxie.
Seriously, what the Hell Would Jesus Buy?