Misworded Mondays: What is your Attractor?

Haven’t touched on the Mondays in awhile and I wanted to change up the format a bit as I wanted to talk about the ‘attractor’ for a website. Quite literally, an attractor is ‘…a set to which a dynamical system evolves after a long enough time. That is, points that get close enough to the attractor remain close even if slightly disturbed.’ I’m playing with the definition a bit to apply it to websites (blogs and non-blog alike) because beyond our initial intents, it seems that all of us end up with an prominent attractor as the life of the site continues. There is one word or phrase that brings people to your website more than anything else except maybe the literal name of your site. Let me provide a few examples culled from site statistics.
This site, Hudin enjoys the most searches for, “caucasian dreadlocks” followed in a close second by “ass”. The most logical choice, “hudin” is actually #7.
#1 Fan enjoys actually having “elia” as her first and foremost attractor, but has the distinction of being the center of all things, “comida hawaiana” for the most common non-site related term.
Maneno is quite new, so these things are harder to trace, but after “maneno” and “maneno.org”, “ben affleck” gets a good number of hits for my endless rants about the guy.
Other sites I run get a bit more tame, such as Belden Place which people find by many different forms of “belden” in their term which leads creates the attractor.
But others dip in to strange waters when it comes to what formations attract people to those sites. For instance, my friend Oso has a great claim to fame in that people appear to find his site through searches about “anal bleaching”. Yum. Read up if you’re really curious. Then of course, a past employer, Zoetrope All-Story had, for the longest time, “midget amputee sex” as its attractor.
This can at times seem random, although it almost always correlates in to a few things. One is that you have some really bizarre term or page on your site that just doesn’t really exist anywhere else and so the search engines have grabbed ahold of your site as a relevant result. Two is that you have purposely decided to work on SEO to grab these terms in which case, good for you. Third is that Google is purposely doing this to you in an attempt to categorize the net.
In talking to some folks who work at Google last year, it appears that Google made a really big push to have businesses be listed as businesses among other things. This is most likely the reason why Belden Place gets the vast, massive majority of its searches for “belden place” while I’m sitting here fielding hate comments and mail from people pissed that I think their “caucasian dreadlocks” are repulsive. Haven’t changed my stance on that by the way and I beat my chest with a good degree of pride knowing that it comes up as the #3 result on Google.
But is there really anything you can do about this? Should you even care? I know a number of people with blogs who write up posts from time to time wondering who these weirdos are searching for this crap on their site. Otherwise, there isn’t much to do except exclude the pages altogether or maybe monetize them if you want to take advantage of the fact. The important thing is that at least somewhere near the top of the list, the attractor that you actually want people to use to come to your site is working. While “hudin” is a #7 term for being an attractor, it happens that it’s #1 on Google search results and “tea reviews” brings up hudin.com in the top ten, which is good stuff.
But, I pose the question to those of you with sites out there, what is your attractor?
By the way, I was going to call the attractor, “blognate”, but thought better of it after seeing this. Obviously, “blognate” is one of their attractors.
Misworded Mondays: What is your Attractor?