How to know when internetz foulness is afoot

Funny thing when you search for ‘Kenya’ on Google. The number one result is for this crappy travel guide and information portal. Things like the Wikipedia page for Kenya, or the official government site, or the CIA factsheet page all take second fiddle to this. Why? Simple. Someone has paid a great deal of money for what is called “black hat” search engine optimization (SEO). Lots of companies do this and usually get away with it. Sometimes they don’t as when Google de-listed BMW for doing similar things. Play with digital fire and thee do get digitally burnt.
Undoubtedly, this lousy page which is number with stay that way until Google realizes what’s happening or they get tired of paying what are probably massive bills to make this happen. I briefly worked for a company that did this type of thing and they were amazingly effective, although insanely expensive.
How to know when internetz foulness is afoot