Ferran Adrià went and Sold Out

For those unfamiliar, Ferran Adrià is the man that is considered the best chef in the world. His restaurant El Bulli is always rated with three Michelin stars and reservations for the entire year are sold out the day that they open. The food is nothing short of bizarrely innovative. From what I’ve heard (I am simply not special enough to probably ever get to go there) he takes all kinds of elements and then reworks them through his own brand of gastronomic chemistry. The end results end up being fish that look like apples, mushrooms that taste like spinach, and countless other things.
So, it was the other day, when I was down at Paella Day that I encountered Star olive oil with his picture on it. I almost thought it was a fake, but there it was in the Safeway. It’s ridiculous in that anyone who knows who Adrià is would know that there’s no possible way he’d use Star (which is fine, but not amazing) in his cooking and anyone who doesn’t know who he is wouldn’t have his picture push them in to buying it. It’s a lovely example of clueless marketing, although I’m sure Adrià got a nice tidy sum to grace the front of the bottle.
For me, I think I’ll stick to my Orovillian olive oil except when I’m in Spain in which case it’s “¡Viva España!”
Ferran Adrià went and Sold Out