El Cucuy Must Die

I have no idea who this guy is, where he came from, or why he has needlessly invaded my line of sight no matter where I look.
Obviously, based on the posters he is some kind of host on a Mexican radio station. I’ve no idea whether it is one of the annoying polka ones or one of the annoying modern ones. Whichever is the case I doubt that I’m the demographic they’re going after.
What I can’t fathom those is not only why these damned posters are everywhere (Bart, Muni, billboards, bathrooms, etc.) but also why they have this guy on the poster. He looks like he’s all of three feet tall and the worst part is that he’s just one goofy looking guy. And no, I don’t mean in the fun way, I mean, he looks like a complete dork.
Someone, somewhere, probably at Clear Channel thought this must have been the most fantastic idea, but for the love of Dios, end this campaign now. It’s so horrid and I don’t want to have El Cucuy infiltrate my subconscious with bad polka music and his (more than likely) annoying, cheese voice boucing around my dreams.