I often joked that whenever I actually start up my literary café (in Europe, not San Francisco mind you as SF hates small business like Jesus hates pork) that I’m only going to use re-reclaimed materials. In other words, I’m going to set out and look for cafés that were built with reclaimed materials, buy said materials, and use them again. You might just call this buying “used items”, but I stand by the fact that there hasn’t been a more genius idea since the reBurger.

This is all a roundabout way of getting to this article on Gaping Void. Basically, Hugh Macleod gets right to the heart of the matter in that he’s getting out of Facebook and Twitter and going back to the blog. He’s not really finding these social media outlets to be productive because:

…Facebook and Twitter are too easy. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. And it’s the hard stuff that pays off in the end.

Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content.

This is most certainly all true and a great deal of the reason why I mainly use these systems just to push articles I write here, there, there, and even there. Otherwise, social media is pretty much just shit, regurgitating the same originally great source material again and again. What’s the point of that?

I’m curious to see if this will cause a resurgence in blogging again, but I’m not holding my breath. The best case scenario is that all the marketing people who ladled on the layers of turd in the blog scene will just stick to their recent migration to social media, thus clearing the blog fields again for those of us who enjoy writing, but not wading through “proactive outreach campaigns that will totally go viral”.